We saw it yesterday in a integrated social media strategy, making a Facebook page is surely an asset for SEO and visibility from the company. It should however not disregard the aesthetics from the Facebook page. Customization of accounts on social networks brings some credibility to your profile. Today, I’ll present the Facebook landing page.
The squeeze pages are currently getting used by professionals as individuals and equally through the small, medium, multinational companies from all sectors. Here are five top reasons to create a landing page on your Facebook page:
1. Referencing
Facebook pages, as we have said here, are particularly well indexed by the search engine Google. At its request the consumer is as likely how the first link (favorite) that is referenced on your Facebook page as the official site. Thus, like a showcase site, the Facebook page of the company must attract a person’s eye of the visitor.
2. The landing page.
Indeed, the website landing page or “landing page” is the page the location where the user arrives after clicking. Its purpose is always to limit the bounce rate by encouraging an individual to remain on the webpage and find out more. The website landing page is as unifying as “leads” frankly for membership. Some landing pages and have 2 kinds of content: one sticking with the future, then one for the person that joined.
3. Impact of visual rendering.
Facebook on the landing page must support the user in a few seconds and convey it to “love” page. When the call to “Liker” is recurrent, the landing page should also present some criteria for selecting content, design and ergonomics. Also the landing page needs to have the reasons to join the community on the earliest. It ought to be efficient and meet specific goals.
4. Generate membership and interest …!
The website landing page is intended to build support for your “like” the internet. It has to therefore be sure arguments. The landing page is built in to a social media technique for the brand. Even when it fits into the overall communications strategy has to be distinguished within the showcase site:
engaging specific conversations,
providing the content to the user,
creating the hyperlink.
This is to focus on the specific content to your Facebook page, a further value that people will not find elsewhere (or on your website or your competitors). Greater than the membership, it should prompt an individual to actively participate on the Facebook page.
5. Results and conversion.
A good landing page, helps regulate the bounce rate of the Facebook page encouraging membership. Additionally, it allows the client to gain confidence and the prospect displaying a consistent picture of the company up on social networks. It attracts qualified traffic by presenting clearly the interest that this adherence towards the landing page. In addition, it allows to refine the targets by inviting customers to discover niche specific content. Finally, it enhances the rate of entry (Internet members can make known to turn the page) plus the case of e-commerce site to present the products and thus increase the rate of conversion (including use of e-shop for people adhering, as an example).
The web agency Teknao advise you here to attract professionals in web design and strategic consulting to produce this tool a performance factor.
So, in order to find out more about how you can make increased traffic and conversion for your site, grab your own copy of this great e-book about landing page and website optimization.